[Michlib-l] Visual Merchandising for Public Libraries: Practical Strategies for Applying Bookstore Insights to Library Collections (InfoPeople webinar)

[Atkin, Evette (MDE)]

Does your library struggle to promote its collection in a way that is attractive, maintainable, and - above all - successful at increasing circulation? This webinar aims to supply librarians with the knowledge, tools, and plans necessary to merchandise their own libraries.

Visual merchandising is not just a tool for retail establishments. When done well, it can create a dynamic environment that encourages the customer to stay longer, check out more materials, and return for more. Public libraries can embrace the knowledge that retail stores have long used by taking some basic steps and applying some simple principles to organize library materials in a way that attracts attention and promotes use.

At the end of this one-hour webinar, participants will:

.       Learn the importance of library material presentation through visual
merchandising in terms of customer reactions and expectations, as well as cultural trends

.       Understand which changes to library merchandising should be
considered to positively affect circulation and how to begin implementing those changes

.       Understand the basic principles of visual merchandising in a way
that is specifically complimentary to books and other library materials

.       Be familiar with potential challenges and solutions that are
inherent in the diverse buildings, shelving, staffing levels, and amount of materials owned by different libraries

Register Now<https://infopeople.org/civicrm/event/info?id=757&reset=1>.
<https://infopeople.org/civicrm/event/info?id=757&reset=1>

Evette M. Atkin
Continuing Education Coordinator
Library of Michigan
atkine at michigan.gov<mailto:atkine at michigan.gov>
517.373.3746

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