[Michlib-l] WebJunction content and upcoming webinars

[White, Shannon (MDE)]

The WebJunction course catalog continues to grow! Six new webinar archives were added this week.

·        Marketing Outside the Library

·        Using Tablets to Improve Customer Service.

Create a WebJunction learner account<http://learn.webjunction.org/> today, take courses when your time permits, and earn completion certificates as you finish each course.
Highlighted content from WebJunction


·        Building Rural Prosperity with the Rural Information Center<http://www.webjunction.org/news/webjunction/building-rural-prosperity-with-the-rural-information-center.html> – uncover grants and programs that can support rural libraries and their communities.

·        The most recent issue of The Social Library<http://www.webjunction.org/news/webjunction/the-social-library-volume-three.html> explores programs and events at libraries around the U.S that we follow on Facebook.

March Webinar

Helping Patrons Meet Their Higher Education Goals: A webinar designed to enhance library reference services in support of all types of college-bound students.

Thursday, March 26, 2015 ♦ 1 pm Eastern / 10 am Pacific ♦ 60 min
Registration: http://www.webjunction.org/events/webjunction/how-do-i-apply-to-college.html

As information and education centers, libraries are an ideal place for patrons—teens and adults—to learn about higher education opportunities. What can you offer in response to patrons who are curious about college? If you or your staff feel flummoxed by college-related reference questions, this session will acquaint you with the different types of college-bound students, college-related resources to promote at your library, and ways to work with community partners on programs for each audience. Provide help for the many patrons who do not have access to pricey college prep programs and services. Learn how to initiate or enhance your reference services to help more people meet their higher education goals.

Presented by: Africa Hands, MA, MLIS, Academic Coordinator, University of Louisville

Can’t attend the live session? Don’t worry. All webinars are archived and included in the WebJunction course catalog<http://learn.webjunction.org/> so you can watch when your schedule permits and receive a certificate of attendance.

April Webinar

12 Ways to More Effective Marketing

Wednesday, April 8, 2015 ♦ 2 pm Eastern / 11 am Pacific ♦ 60 min
Registration: http://www.webjunction.org/events/webjunction/12-ways-to-more-effective-marketing.html

Marketing in libraries is often an afterthought rather than a priority embedded in planning. But times are changing! Community members now have more choices for books, information, entertainment and assistance. Don’t let your library become invisible due to perceived lack of time, money or marketing savvy. Jamie will help you think differently to achieve the basics of effective marketing without a ton of money or staff. From promotional videos to eye-catching emails, you'll learn about marketing techniques and tools available to even the smallest of libraries. Discover simple ways to gain attention and increase attendance.

Presented by: Jamie Matczak, Nicolet Federated Library System, Wisconsin

Can’t attend the live session? Don’t worry. All webinars are archived and included in the WebJunction course catalog<http://learn.webjunction.org/> so you can watch when your schedule permits and receive a certificate of attendance.



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Shannon D. White
Library of Michigan
702 West Kalamazoo, P.O. Box 30007, Lansing, MI 48909-7507
Ph: 517-373-9489; Fax: 517-373-5700
Toll free:  877-479-0021
whites29 at michigan.gov<mailto:whites29 at michigan.gov>
http://michigan.gov/libraryofmichigan

Celebrate “March is Reading Month!”  Support the MDE Culture of Reading. www.michigan.gov/cultureofreading<http://www.michigan.gov/cultureofreading>





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