[Michlib-l] "Opt-in" newsletter/event reminder emails

[Sarah Scherdt]

Greetings all,

The White Lake Township Library is interested in providing a bi-weekly
(possibly monthly) event reminder email.  Ideally, we would like to have a
place on our webpage were patrons could enter their email address and
opt-in or subscribe to our event emails.

I was hoping to gather some information from other libraries that currently
use this kind of email based newsletter.

If you could take a few moments to answer a couple of questions regarding
your service it would be greatly appreciated.

What is the name of the program or software you use?
    - is it efficient?
    - is it user-friendly?
    - Are you happy with it?
What were the up-front costs for the program/software?
    - were there any long term costs to consider?
Has your library seen an increase in program attendance with the use of the
opt-in email list?
    - or other indications that the email list is working?


Thanks so much for your time,

Sarah Scherdt

Adult Reference Librarian
White Lake Township Library
7527 E. Highland Road
White Lake, MI 48383
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